Twitter was launched in the year 2006 and since then there is no looking back. This platform is extremely popular for this micro-blogging feature where the entire script has to be encapsulated within 280 characters. ‘How to get tweets noticed’ is one of the most popular questions that netizens ask because the organic traffic any brand or organization obtains from Twitter is beyond imagination!
For academic purposes, Twitter has played a significant role in promotion and marketing aspects. There are tons of ed-tech, schools, colleges, and educational institutions that use Twitter to reach out to the entire population of the globe. That is why teaching professionals who are pursuing a post-graduate diploma in education management are also learning Twitter marketing strategies to enrich the reputation of schools they’re associated with.
WHY TWITTER MARKETING IS IMPORTANT?
Technically speaking, wisely chosen content with a meaningful context can get viral overnight if published on Twitter. There are four major reasons why Twitter marketing is essential these days. There are several ways how to make a good Twitter post. Let’s check those.
- First thing first, Twitter helps to increase brand awareness and this feature is absolutely monumental. While posting the content on Twitter, the brand must be aware of the target audience, and therefore the tonal quality of the post should have a smooth blend of the business of the brand and the type of target audience.
- The customer insight feature of Twitter is remarkable. A brand can strategically use Twitter analytics to gain information about the audience and their activities. Approximately, Twitter witnesses 6000 tweets per second and it is considered to be a highly active conversation platform. Thus, every business can take full advantage of this conversational feature and grow itself.
- Brands can set up Twitter accounts separately for dealing with customer feedback. A business grows when customer loyalty is not fluctuating and to keep it stagnant, brands should have a daily conversation with the feedback they are receiving.
- A classic benefit of using Twitter is for building and cultivating the brand community. Brands should make an effort to use the platform to start and join in on relevant conversations, engage with their community and build a loyal following.
Having said so, I’ll recommend academic institutions first identify the goals and targets before planning content for Twitter. There are various other social media platforms like Instagram and Facebook where campaigns can do magic. Twitter ads are not lagging in this marathon race though. The Twitter strategy does wonder when it comes to customer service if the education administration is an expert in the Twitter handle, the brand awareness will become successful in no time.
TWITTER STRATEGIES FOR SCHOOLS:
Use branded hashtags: Let’s say the name of your school is Sunrise High School. In that case, you can use #sunrise_highschool or #sunrise #highschool or #sunrisehighschool or #sunrise. Using these types of hashtags will always let you connect to your customers directly and also with the community.
Authentic content: Twitter hates copied banners or posts. If you want to use graphics like images and videos on Twitter you should use tools to design those. You can use Canva for creating Twitter marketing content and use relevant hashtags to post it. This will elevate your professional image and for quick scrollers, you can use this technique in a way so that they can recognize your brands at a glance.
Share the events: Several events take place in a school. The school administration must post the photos and videos of those events using relevant hashtags. Schools may tag students if they’re present on Twitter. For example, after Prom Day is over, school authorities can post photos and videos of the King and Queen of the prom. Use branded hashtags and other hashtags like #promnights #events, etc.
Times to post: It is always important to maintain a particular time when the Twitter handle of the school posts content. To stay active, it is suggested to post thrice a day but posting nonsense content will be of no use. Besides, to make it more viral, school authorities can share the Twitter website URL on other platforms.
Twitter analytics: An awesome facility that Twitter provides is the free analytics dashboard where brands can witness how their tweets are performing. It includes the number of impressions, profile visits, mentions, and followers. Analytics will offer insight into what content resonates with audiences so that brands can adjust their strategies accordingly. Use a call-to-action button so that new traffic can contact the administration efficiently.
The responsibilities of a school principal do not end here. Their roles are innumerable.
Thus, if Twitter is used tactically, it can do a commendable job on promotion and marketing grounds. Using hashtags can make content viral and spending behind paid campaigns is not necessary regularly. Learners who are looking to become school principals, along with a Post-Graduate Diploma in Education Management, should also focus on Twitter strategies to build their school brands.
